The Rise, Fall, and Rebirth of the Hummer Electrified

The Hummer was first unveiled in 1992 as a civilian version of the M998 Humvee.

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It quickly became an environmentalist's nightmare due to its gas-guzzling ways.

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The brand was halted in 2010 but was reinvented by General Motors (GM) in an electrified form in 2020.

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The Hummer took off, with more than 90,000 of the vehicles being reserved, causing GM to stop taking reservations due to limited capacity.

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Recalls for 2022 Hummer EVs and BrightDrop EV600 electric vans were issued the following month due to a battery pack sealing problem.

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The Hummer's popularity and GM's efforts to make more resulted in dismal first-quarter sales numbers, with only two deliveries compared to 854 sold the previous year.

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GM aims to build 50,000 EVs in North America through June and double that in the second half of the year, calling 2023 a "breakout year for electric vehicles" as it takes on Tesla.

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GM offered buyouts to its U.S. salaried workforce and some global executives as part of its plan to reduce costs and concentrate on developing electric vehicles.

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