Subaru EV Joins 8-Model Electric Push With 50% Target

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Subaru's second electric vehicle, the 2026 Trailseeker EV SUV, will make its first appearance at the New York Auto Show on April 16.

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The new electric SUV follows the Solterra in Subaru's growing EV lineup and continues the partnership with Toyota for shared technology.

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Production will begin around January 2026 at Subaru's Yajima plant in Japan, where both the Trailseeker and its Toyota twin will roll off assembly lines.

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While sharing technology with Toyota, the Trailseeker EV will sport distinct styling with Subaru's signature rugged looks and off-road-ready design cues.

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The name "Trailseeker" signals Subaru's focus on adventure and outdoor capability, targeting their traditional outdoorsy customer base.

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The new model is part of Subaru's ambitious plan to have electric vehicles make up 50% of global sales by 2030.

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Subaru plans to launch eight EVs by 2028, including four SUVs by the end of 2026, with the first three developed jointly with Toyota.

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The Trailseeker will face stiff competition from established rivals like the Hyundai Kona Electric and newcomers like Rivian's $45,000 R2 arriving next year.

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Details about battery range, charging speeds, and pricing remain under wraps until the official unveiling at the New York show.

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