Shein's Evolution: From Fast-Fashion to Sustainable Style

Shein, a Chinese fast-fashion retailer, is popular for selling affordable clothing online.

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The company has been persistently criticized for promoting throwaway fashion.

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Shein, meanwhile, has managed to grab market share from other affordable fashion retailers.

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The company mass-produces clothing in China to sell it online in the United States, Europe, and Asian markets.

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But gradually, consumers are becoming more conscious and aware.

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Consumers are no longer just concerned about affordability, according to Executive Vice Chairman Donald Tang.

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Tang said that Shein plans to become more focused on sustainability.

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Shein's EvoluShein line offers customers the option to pick more sustainable materials and pay a premium for them.

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EvoluShein items are partly made with recycled polyester.

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