Scientists New Color Olo Only Shows Up Using Lasers

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Scientists at UC Berkeley and University of Washington have created a color called "olo" that no one has ever seen before in nature or on screens.

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Only five people have witnessed this super-saturated blue-green color, which requires specialized laser technology to be seen.

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The "Oz" device fires precise laser pulses at just the green-sensitive cells in the retina, bypassing the normal color processing of the eye.

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It was jaw-dropping... more saturated than any color you can see in the real world," said Professor Ren Ng, who experienced the color firsthand.

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The name "olo" comes from binary code 010, representing that only the middle type of color-sensing cone cell is activated.

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Some experts remain skeptical, with vision scientist John Barbur arguing it's "not a new color" but simply "a more saturated green.

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The technology might eventually help people with color blindness by simulating missing color signals in their vision.

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Don’t expect to see olo on your phone or TV anytime soon – the necessary equipment includes "highly specialized lasers and optics."

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There is no way to convey that color in an article or on a monitor... it absolutely pales by comparison with the experience of olo," explained vision scientist Austin Roorda.

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