Ryanair's £79 'Prime' Offers Up to £420 Savings

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Ryanair's new "Prime" subscription costs £79 yearly and promises to save frequent flyers up to five times the membership fee.

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Members get free reserved seats, travel insurance, and exclusive access to monthly flight sales not available to regular customers.

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Passengers flying 12 times yearly could save up to £420, while even those flying just three times could save £105, according to Ryanair.

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The subscription is limited to 250,000 members on a first-come basis and available only to residents in 12 European countries.

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Ryanair's choice of the "Prime" name has sparked tension with online travel agency eDreams, which already uses the term for its own subscription service.

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Legal battles between Ryanair and eDreams were previously reported, with the airline instructing lawyers about an injunction preventing certain descriptions of eDreams' product.

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Competitor Wizz Air launched a similar concept last year with its £534 annual "all you can fly" season ticket, showing a growing trend toward subscription models in budget airlines.

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Ryanair's Chief Marketing Officer called the service "a no-brainer" for passengers who fly regularly while wanting to keep costs down.

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