Nissan's Q1 U.S. Sales Up 5.7% with Mixed Results Across Models

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Nissan's affordable vehicles are staging a comeback as the Versa sedan skyrocketed 156% and the Kicks crossover jumped 84.8%, targeting budget-conscious consumers in today's tough economy.

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The Japanese automaker posted a 5.7% year-over-year sales increase in Q1 2025, moving 267,085 units despite economic headwinds that continue to reshape buying patterns.

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Passenger cars zoomed ahead with 44% growth while SUVs and trucks skidded 11%, revealing a striking market preference shift as consumers tighten their belts.

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Nissan Z roared past expectations with a jaw-dropping 221% sales surge to 2,154 units, crushing its rival Toyota Supra by selling five times more cars in just one quarter.

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Electric models showed mixed performance with Leaf sales doubling while Ariya remained flat, together accounting for just 2.2% of Nissan's total volume.

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Core models took serious hits as Rogue sales plunged 31.6% and the Titan pickup collapsed a staggering 62.5%, forcing price cuts across several models for Q2.

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North American production increased 10.5% while imports fell 13.8%, potentially positioning Nissan to weather future tariff storms better than competitors.

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