Kia's Electric Pickup Aims for 90,000 Annual Sales in North America

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Kia officially announced plans to launch an all-electric pickup truck for North America during its 2025 CEO Investor Day in Seoul.

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This electric truck will be completely separate from the Tasman, Kia's diesel/gasoline pickup that's headed to Australia and South Korea.

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Built on a new dedicated EV platform, the truck aims to balance urban practicality with outdoor capability.

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Kia promises "best-in-class interior and cargo space," robust towing, and off-road abilities to compete with established truck makers.

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With ambitious sales targets of 90,000 units annually, Kia wants to capture 7% of the North American pickup market.

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The electric pickup will likely be manufactured at Hyundai's Georgia plant to avoid import tariffs and maintain competitive pricing.

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Kia's truck could fill a significant gap as the first mid-size electric pickup in a market dominated by full-size electric models.

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Based on development progress, the truck is expected to hit showrooms around 2026-2027, though Kia hasn't announced specific dates.

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The electric pickup is a key part of Kia's larger strategy to offer 15 EV models globally by 2030.

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