GM BrightDrop Halts CAMI Plant As Sales Trail Rivian

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GM pulls the plug on BrightDrop electric van production at Ontario plant until October 2025, leaving 1,200 workers facing temporary layoffs.

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Sales numbers tell a grim tale - merely 274 BrightDrop vans rolled out in Q1 2025, falling devastatingly short of GM's ambitious $10 billion revenue dream

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BrightDrop's steep $74,000 price tag crashes against Ford E-Transit's $51,600 offer, creating a $20,000 gulf that's turning buyers away.

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Ford and Rivian dominate the electric commercial space, with each selling over 12,000 vehicles while BrightDrop struggles at 1,529 units.

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Canadian Prime Minister Mark Carney calls CAMI layoffs "deeply painful news," promising government action to protect auto industry jobs.

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Former BrightDrop CEO's bold vision of 50,000 annual trucks by 2025 fizzles out as he exits amid company reorganization.

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Heavy discounts slash BrightDrop 400 eAWD EV prices from $84,235 to $52,985, yet buyers remain hesitant.

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CAMI plant's transformation from producing 200,000 Equinox crossovers to Canada's first full-scale EV facility faces unexpected hurdles.

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Market experts point to charging infrastructure gaps and business owners' risk aversion as key factors in BrightDrop's market struggles.

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[{"selector":"#anim-6c5ce19a-4a95-4d58-afb4-61da7039bc3e","keyframes":{"opacity":[0,1]},"delay":200,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad3bdd7c-85cb-45b0-8581-a260089ccba2","keyframes":{"opacity":[0,1]},"delay":200,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa327265-30de-4f57-acc9-84c1de05a260","keyframes":{"transform":["translate3d(-114.50152%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4da43354-2ed1-4d46-89f8-2f0e93635990","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-323fa5cb-9d9b-43c5-a905-eb134a754273","keyframes":{"transform":["translate3d(115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Rivian's California Dune Edition: 850 HP, 2.9s 0-60 Learn more