Bolt from the Blue: GM's Affordable EV Makes a Triumphant Comeback
In a surprising turn of events, the Chevrolet Bolt, General Motors' (GM) most successful and affordable EV, has made a triumphant return.
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Ever since its debut in 2017, the Bolt was a game-changer, compelling other industry titans, including Tesla, Audi, and BMW, to rethink their pricing strategies.
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GM CEO Mary Barra recently announced a U-turn on the decision to phase out the Bolt, as it remains GM's best-selling and most affordable EV in North America.
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Criticism that GM was abandoning affordable EVs for larger, pricier models, such as the $80,000 GMC Hummer EV, may have played a role in the reversal.
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In a bid to revamp the Bolt, GM has decided to power the next-gen Bolt with the efficient Ultium battery pack, a technology that is projected to cost 40% less than the existing Bolt's battery.
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Despite being significantly outsold by Tesla's Model 3 and Model Y, the Bolt remains GM's cornerstone for EV sales in North America.
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With the new battery technology, production costs are expected to remain the same or lower, although the exact pricing for the new Bolt remains undisclosed.
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Bolt's survival story underscores GM's commitment to its affordable EV strategy, alongside their range of electric vehicles, such as the Chevrolet Silverado EV.
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The Chevrolet Bolt's comeback story is indeed a testament to its resilience and continued relevance in the electric vehicle market.
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