Alicia Silverstone Strips Down for PETA’s Vegan Leather Campaign
Alicia Silverstone posed naked for a billboard in New York City as part of a campaign with PETA to promote vegan leather alternatives.
The billboard features Silverstone wearing only vegan cowboy boots in a cactus field, with the message "Don't be a prick. Wear vegan".
Despite never appearing nude in her career, Silverstone's ethical beliefs prompted her to participate in the campaign against animal leather.
In a video interview, Silverstone says she is willing to get naked to raise awareness for animal rights.
According to PETA, animal leather production has nearly ten times the environmental impact of plant-based alternatives.
PETA utilized Silverstone's naked image for a billboard in Times Square and smaller advertisements.
Many celebrities, including Pamela Anderson and Olivia Munn, have posed naked for PETA in the past.
PETA's "I'd Rather Go Naked Than Wear Fur" campaign was supported by high-profile celebrities and ran for thirty years.
The campaign has been discontinued due to declining fur sales and decreasing popularity.
PETA's current focus is raising awareness about the inhumane practices in leather and wool production.
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