Virgin Atlantic has unveiled sweeping changes to its Flying Club program in a move that shakes up the airline loyalty landscape. Starting October 30, 2024, the carrier is transitioning to a dynamic pricing model for award seats, a significant departure from the previous fixed-rate system. Under the new model, the number of Virgin Points required for a free flight will fluctuate based on demand, mirroring the pricing volatility of standard cash tickets. This means that during peak travel periods like holidays and school breaks, loyalty program members may need to shell out substantially more points for a coveted award seat. … Continue reading Virgin Atlantic’s New Flying Club Award Pricing Sends Points Skyrocketing to 700K in Peak Seasons, While Saver Seats Offer Travelers a Way to Save