Rahul Somvanshi
Hyundai’s pulling out all the stops with their latest reveal: the 2024 Kona Jayde Concept. Set to make its grand entrance at the 2023 SEMA Show, this urban crossover utility vehicle is all about blending city-ready functionality with top-tier aesthetics.
Decked out in a standout robin’s egg blue wrap, the Kona Jayde isn’t shy about making a statement. But it’s not just skin deep. Dive into its design, and you’ll find aero enhancements by Air Design, from an assertive front lip to unique rocker panels and a streamlined rear spoiler. Rolling on custom HRE 520M wheels with a brushed-black finish, paired with Michelin Pilot Sport 4 S tires, this ride’s got the grip and grit for city cruising. And with its ride height dropped by two inches, thanks to Eibach lowering springs, it’s poised and ready for action.
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Hyundai’s partnership with MOBIS shines through in the Jayde. Need more storage for those weekend getaways? The Thule Pulse Alpine cargo box has got you covered. And for those tight city spots? The Vintage Electric Rally e-bike, mounted on a Thule Epos bike rack, is your ticket to zip through traffic. Decked out in colors that mirror the Jayde and sporting Michelin Power Gravel tires, it’s the perfect urban companion.
Slide into the Jayde, and you’re greeted by RECARO Sportster CS seats, jazzed up with a unique plaid pattern and stitching that echoes the exterior. Hyundai’s thrown in some cool add-ons too: doorstep plates, a cargo tray that flips, and carpeted floor mats that scream luxury. And for the tech-savvy, there’s a Scosche PowerUp 32K charger and an InVert 200 DC-to-AC adapter to keep your gadgets juiced up.
Hyundai’s vision of urban mobility is clear with the Kona Jayde Concept. It’s where adventure meets design, functionality meets flair. Catch it live at the Thule Booth, West Hall, Booth #55233, from October 31. And remember, in the world of autos, it’s not just about getting from A to B; it’s about the journey and the ride.
