Target faces mounting pressure as a 40-day consumer boycott launched on March 5, 2025 – the beginning of Lent – protesting the retail giant’s rollback of diversity, equity, and inclusion (DEI) policies. Organized by Rev. Jamal Bryant, an Atlanta-based megachurch pastor, the boycott comes at a particularly challenging time for the company. The DEI Reversal On January 24, 2025, Target announced significant changes to its DEI approach, including: Target reframed its approach under a strategy called “Belonging at the Bullseye,” stating it remains “committed to creating a sense of belonging for our team, guests and communities” while “staying in step … Continue reading Target’s DEI Rollback Sparks 40-Day Boycott, Traffic Drops