Ford Cancels Large Electric SUVs After $5.5B Loss, Shifts Focus to Smaller EVs and Hybrids

Ford has hit a roadblock with its large electric SUVs. The problem? They’re too expensive to make, and customers won’t pay the high prices needed to cover costs. “For larger electric SUVs, the economics are unresolvable,” Ford CEO Jim Farley said recently. He pointed out that these vehicles need to do things that drain batteries quickly – like towing trailers, driving off-road, and taking long trips. Think of it this way: A big SUV is like a brick moving through the air. It needs a huge battery to push that brick around, especially when pulling a trailer. Those batteries are … Continue reading Ford Cancels Large Electric SUVs After $5.5B Loss, Shifts Focus to Smaller EVs and Hybrids