Expedia is developing a new in-app travel planning service powered by OpenAI’s chatbot ChatGPT. The service will enable members to receive personalized suggestions for places to go, where to stay, food options, how to travel around, and much more. The chatbot will automatically bookmark hotels, as discussed previously in the conversation, to help members find them easily.
Expedia is incorporating ChatGPT into its app, and the initial beta test starts on Tuesday to check how users interact with the AI-powered chat service. The chatbot is available on iOS and can give advice on where to go, where to stay, what to see, and what to do in English. The in-app integration follows a recent plugin that Expedia developed for ChatGPT.
Expedia expects to bring the in-app function to Android and other languages gradually over time. The in-app experience will ease members access to discounts and rewards. The beta version of the service is currently rolling out globally on the Expedia app.
Expedia has built up what it believes is the largest amount of data in the travel industry. The ChatGPT integration being offered by Expedia is just the latest now that OpenAI’s API for third-party developers is available.