Sunita Somvanshi
In a strategic move to bolster its presence in the European electric vehicle (EV) charging market, Blink Charging Co. (Nasdaq: BLNK), a global frontrunner in EV charging solutions, has announced the integration of its wholly-owned subsidiary, Blue Corner, under the Blink Charging brand. This development comes on the heels of Blink Charging’s acquisition of Blue Corner in 2021.
Originating in 2011, Blue Corner began its journey as a pioneering Belgian start-up in the nascent EV sector. Over the years, it has evolved into Belgium’s premier platform for EV charging devices. The acquisition by Blink Charging in 2021 was a part of the latter’s strategic international expansion endeavors, aiming to establish a robust infrastructure footprint in Europe. This integration leverages the multi-lingual prowess of the Blue Corner team, especially given Belgium’s tri-lingual nature, encompassing Dutch, French, and German, with English serving as a key business language.
Brendan Jones, President and CEO of Blink Charging, remarked, “As the EV market continues to grow throughout Europe, the acquisition and rebranding of Blue Corner was a strategic move to build a stronger and more rapid presence in the region, tapping into the strong global experience and assets while also making EV charging more accessible.” He further emphasized Blink Charging’s commitment to catering to the burgeoning demands of businesses and drivers by offering cutting-edge EV charging solutions.
With the transition to the Blink Charging brand, clients and customers stand to gain from the extensive expertise and robust team of Blink Charging C. The company’s well-established systems, coupled with an advanced network capability honed over years of substantial transaction volumes, ensure reliability and certainty for its clientele.
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Miko de Haan, President of Blink Europe and Emerging Markets, shed light on the strategic decision, stating, “The decision to bring Blue Corner and its branded products into the Blink Charging brand reflects our international strategy to acquire a strong market presence in Europe.” He also highlighted the acquisition and subsequent rebranding of EB Charging earlier in the year, positioning Blink Charging as a dominant force in the European EV charging landscape.
Blink Charging’s capabilities aren’t just limited to its expansive network. As an original equipment manufacturer, the company offers specialized equipment tailored to diverse charging scenarios. This not only mitigates the challenges of relying solely on third-party equipment but also paves the way for broader margins, pricing flexibility, and further R&D initiatives in line with market needs.
Expressing his enthusiasm, Olivier Van Schap, Managing Director for Blink Charging Belgium, said, “We are proud and excited to be part of the Blink Charging family and look forward to the benefits of being part of an established, proven system and network that have been refined over its many years leading the industry.” He emphasized the company’s dedication to serving customers with innovative and sustainable EV products and services.
In the wake of this integration, Mr. Van Schap will continue to spearhead the management team in Belgium under the Blink Charging corporate brand.
Blink Charging, with its vast portfolio, has deployed nearly 78,000 charging ports globally. As the EV market continues its upward trajectory, Blink Charging’s strategic partnerships across diverse locations, from parking facilities to transportation hubs, position it as a key player in the EV charging domain.
