PURA Vision: Dawning of the e-LUV with Automobili Pininfarina's All Electric Luxury on Wheels
Automobili Pininfarina has unveiled the PURA Vision, ushering in the 'e-LUV' era of luxury electric vehicles.
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The PURA Vision is a departure from Pininfarina's previous focus on hypercars like the record-breaking Battista.
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The PURA Vision combines a sporty front and SUV-like rear, potentially reshaping luxury EV design expectations.
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Intriguing features of the PURA Vision include a slender glasshouse approach and pillarless tri-opening doors.
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The vehicle's minimalist design is upheld by ultra-slim L.E.S.S. nanofiber headlights less than 1mm thick.
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Chief Design Officer Dave Amantea says the PURA Vision embodies the reimagined DNA of iconic Pininfarina vehicles.
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PURA Vision's interior design signifies Pininfarina's commitment to unmatched luxury in electric mobility.
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Design cues from luxury yachts inspire the 'floating' front seats and sail-like console in the PURA Vision.
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The challenge is to mass-produce the PURA Vision without compromising its visionary design and promised luxury.
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