Lotus Eletre: The Pioneering Hyper-SUV Lighting the Way to Electric Innovation
Lotus, the historically sports-focused car manufacturer, takes a radical turn towards electric SUVs with its new Eletre model.
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Assembled in China under the ownership of the Chinese automotive conglomerate, Geely, the Eletre is a far cry from Lotus' British roots.
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Despite offering performance comparable to the Lamborghini Urus and Aston Martin DBX, the Eletre is priced closer to the Porsche Cayenne, marking an aggressive pricing strategy.
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The Eletre also employs LIDAR sensors for a comprehensive suite of 34 safety sensors and cameras, offering potential for Level 4 autonomy, once regulations permit.
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The weight of the Eletre, starting at 5,490 pounds, is a point of criticism, as it impacts efficiency and contradicts Lotus founder Colin Chapman's mantra of "Simplify, then add lightness".
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The Eletre's launch-control starts, particularly in the high-power Eletre R, offer a stomach-churning thrill akin to that found in supercars.
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Lotus is targeting an ambitious annual sales goal of 100,000 cars by 2028, a feat that took the company 70 years to achieve previously.
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The Eletre sets a strong precedent for Lotus's reinvention as a significant player in the electric vehicle industry.
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