Celebrating Five Years of Service in Hawaii: Southwest Airlines Unveils Imua One

Southwest Airlines revealed Imua One, a Boeing 737 MAX 8 designed with Hawaii-themed livery, to celebrate the anniversary of its first interisland flights in Hawaii and to commemorate its fifth year of serving the state.

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Imua One is the third Boeing 737 MAX 8 in the fleet of specialty liveries and is dedicated to Southwest’s employees and the communities across Hawaii that welcomed the carrier.

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Imua One is the first Southwest aircraft with in-seat power available at every seat.

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Southwest’s flight grounding, caused by a technological glitch, was quickly resolved, but the incident may affect passengers’ confidence in the airline.

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Southwest has grown to serve five airports in Hawaii since its first service in 2019 and links the state to the mainland with nonstop service through eight gateway airports.

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Imua One’s livery contains eight Hawaiian design elements that are significant to the islands, including Ohana, Honu, Aina, Ama, Hoku, Kai, Lokahi, and Imua.

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Southwest donated $10,000 to eight different organizations in Hawaii to honor the Hawaiian Islands.

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Southwest approached serving the people of Hawaii with an earnest desire to connect them with important moments, places, and the people who matter most in their lives.

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