Sandal Khan
The all‑electric Volvo EX90 has claimed the 2025 World Luxury Car title at the 2025 World Car Awards. Claimed as the most impressive luxury car in the past 12 months at the New York International Auto Show, the car took over its competitors Porsche Macan and Porsche Panamera to grab the title. The winner was selected by secret ballot.
A jury of 96 automotive journalists from 30 countries evaluated the EX90 during extensive test drives. The Top Three in the World finalists were judged based on different criteria including Exterior and Interior Design, Infotainment, Performance, Innovation, Efficiency etc. The jury took extensive test drives to test Volvo’s twin motor EX90, its ergonomic and luxurious interior designs for long-drive comfort, and its 510 hp twin‑motor powertrain that delivers a silent yet potent driving experience.
The VOLVO EX90 was chosen from an initial entry list of ten (10) vehicles from all over the world then a short list of three finalists as announced on March 18, 2025. The 2025 Top Three in the World finalists are the Porsche Macan, the Porsche Panamera and the Volvo EX90.
“We’re pleased to see the EX90 get the recognition it truly deserves,” said Håkan Samuelsson, CEO of Volvo cars. “It was up against some tough competition, but this award proves that the EX90 appeals to some of the most demanding customers across the world.”
The fundamentals of EX90 are based on the Scandinavian design with smoothly rounded front, and flush elements such as side glazing, elevating the aerodynamics performance and efficiency. Though an aerodynamic challenge, the roof-integrated lidar when combined with cameras, radars and ultrasonic sensors forms a 360° safety suite.
On the other hand its competitor Porsche Macan boasts of Sport Chrono Package which includes mode switching. The users may choose from four different driving modes from the steering wheel. The Sport Response button gives the car maximum power for 20 seconds. Porsche Panamera comes with a unique feature of adaptive air suspension with Porsche Active Suspension Management (PASM).
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The EX90 with Sustainable Nordico upholstery and daylight‑mimicking LED lighting redefine cabin luxury. Nordico is leather-free, made from recycled materials and bio-attributed materials from forests in Sweden and Finland. The ambience onboard is further accentuated by the back-lit wood decor, and the LED light spectrum which is close to natural sunlight.
Adding to its brilliance, the Volvo EX90 comes with ample trunk space. With the third row folded, the car offers a cargo space of 697 L which goes down to 324 L with all seven seats up. This is one of the differentiating factors of EX90.
The title marks Volvo’s third award after the 2018 World Car of the Year for the Volvo XC60 and 2024 World Urban Car for the Volvo EX30. With the purpose: “For life. To give people the freedom to move in a personal, sustainable and safe way,” Volvo aims to transform into a full electric car manufacturer while working to reduce its carbon footprint. The company plans to achieve net-zero greenhouse gas emission by 2040.
Volvo emerged as a winner fulfilling the criteria for World Luxury Cars. It demands that the car “must be produced in volumes of at least 5,000 units/year, must be priced at the luxury-car level in their primary markets, and must be “on-sale” in at least two major markets (China, Europe, India, Japan, Korea, Latin America, USA) on at least two separate continents within the period January 1, 2024 and March 30, 2025.”
Volvos’s Charlestone plant in South Carolina where the EX90 is manufactured has a capacity of producing 150,000 cars per year. Also, the year 2024 saw a significant increase in the sales of Volvo’s EV’s. The sales of 175,194 EV’s marks a jump of 54% compared to 2023.
Volvo EX90’s win at the 2025 World Car Awards underscores the brand’s expertise in innovation, and luxury while committing to sustainability. It has set a benchmark in the premium electric SUV segment by blending the Scandinavian design with eco-conscious materials, cutting-edge technology, and optimal comfort.
