Chicago Auto Show 2025: Jeep’s Wagoneer S EV Drops $5K; Subaru Unveils Forester Hybrid and Wilderness

February 10, 2025
2 mins read
Chicago Auto Show
Chicago Auto Show

The 2025 Chicago Auto Show transforms McCormick Place into a showcase of automotive progress, featuring nearly 1,000 vehicles from over two dozen manufacturers. The return of Stellantis, parent company of brands like Jeep and Ram, marks a significant shift after their absence last year, bringing back popular American nameplates to the nation’s largest auto show.

Electric Evolution and Price Points

The new Jeep Wagoneer S demonstrates how electric vehicles are becoming more attainable. Its Limited trim, at $66,995, offers substantial savings over the Launch Edition while maintaining key features. The vehicle comes equipped with dual 12.3-inch screens for infotainment and instrument displays, heated power front seats, and a distinctive black roof design. Despite a modified 500-horsepower system, it’s expected to surpass the Launch Edition’s 303-mile range.

Chicago Auto Show General Manager Jennifer Morand points to changing perceptions: “Once people experience an EV, they feel more comfortable with the idea of owning one.” This observation is backed by data – 71% of show attendees report improved opinions on electric vehicles after test drives at the event.

Practical Innovation in Family Vehicles

Subaru’s 2025 Forester lineup exemplifies the industry’s move toward practical efficiency. The new Forester Hybrid, starting at $36,415, combines two electric motors with a 2.5-liter flat-four-cylinder engine. Standard features include a digital instrument panel, while buyers can opt for a distinctive two-tone color scheme.

For those seeking outdoor capability, the 2026 Forester Wilderness variant offers increased ground clearance and mechanical upgrades specifically designed for rough terrain. As Chairwoman Kelly Webb Roberts notes, “The vehicle offerings on the show floor are more diverse now than ever before.”


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Interactive Technology Experience

The show’s “Chicago Drives Electric” initiative features indoor test tracks where visitors can experience electric vehicles firsthand. The indoor test tracks allow drivers to experience electric vehicles up close. The Toyota Miles Per Hour Run adds a unique twist – a 2.4-mile indoor course combining automotive enthusiasm with physical activity.

Industry Impact and Consumer Access

Auto enthusiast Tyson Kutner describes the show’s appeal: “Seeing all these cars that I’ve never seen before and that are also new models that haven’t even hit the street yet is exciting.” This previewing opportunity helps consumers make informed decisions about future vehicle purchases, particularly important as the market shifts toward electrification.

The show runs through February 17, with daily hours from 10 a.m. to 9 p.m., except the final day (closing 8 p.m.). Adult admission is $17, while seniors (62+) and children (4-12) enter for $12. Children under 3 attend free with a paying adult. 

Family and Future Focus

The Family Fun Zone incorporates interactive experiences and driving simulators, making automotive technology accessible to all ages. Seven-year-old visitor Dylan Rothman represents the next generation of automotive enthusiasts: “I like all the colors and different sizes and shapes and stuff that they come in.”

First responders and military personnel receive special recognition with free entry on designated appreciation days, reflecting the show’s community connection. The focus on overlanding vehicles showcases how manufacturers are adapting to changing lifestyle preferences.

As the automotive industry navigates significant technological transitions, the Chicago Auto Show continues its tradition of connecting innovations with everyday drivers, helping visitors experience and understand the latest automotive developments.

Rahul Somvanshi

Rahul, possessing a profound background in the creative industry, illuminates the unspoken, often confronting revelations and unpleasant subjects, navigating their complexities with a discerning eye. He perpetually questions, explores, and unveils the multifaceted impacts of change and transformation in our global landscape. As an experienced filmmaker and writer, he intricately delves into the realms of sustainability, design, flora and fauna, health, science and technology, mobility, and space, ceaselessly investigating the practical applications and transformative potentials of burgeoning developments.

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