Polestar's $15K Price Hike: Tariffs Prompt U.S. Production

Sunita Somvanshi

Polestar battles U.S. market hurdles as 100% tariff pushes Polestar 2 price to $66,200, marking a $15,000 rise from last year.

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South Carolina factory speeds up Polestar 3 production to dodge Chinese tariffs while eyeing 30-35% revenue growth by 2025.

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CEO Michael Lohscheller brings forward compact SUV Polestar 7 launch to 2027, tapping into fastest-growing global car segment.

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Software updates power Polestar 3 as first European software-defined vehicle, setting it apart from German competitors.

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Strategic manufacturing spread across U.S., South Korea, and Europe helps Polestar tackle market-specific challenges.

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Polestar 2 reaches 170,000 global sales milestone as buyers move up to pricier Polestar 3 and 4 models.

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Unlike EV rivals, Polestar sticks with dealer network for customer service while seeking U.S.-compliant software suppliers.

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Streamlined platform architecture across models aims to cut costs and speed up development while keeping unique designs.

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Local manufacturing push and supplier diversification emerge as key strategies to navigate rising U.S.-China trade tensions.

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