Project Highland: Inside Tesla’s Upgraded Model 3 Production
Tesla has finished tearing down the previous Model 3 production setup and has begun installing updated equipment.
The Model 3 is a highly popular electric vehicle and is believed to be in line for improvement.
Tesla is known for keeping information about future updates confidential, but rumors suggest they are developing a refurbished Model 3 referred to as “Project Highland.”
The Model 3 was once the best-selling electric vehicle in the US but has since been surpassed by the Model Y.
Indications of a potential overhaul include spotted Model 3 prototypes undergoing tests.
Potential upgrades include streamlining, cost cuts, simplifying the interior, and enhancing in-cabin technology.
Some reports suggest a more affordable price point, but this is uncertain.
Tesla has hinted at new products in the pipeline during a recent earnings call, with speculation that the company may be developing a smaller and more affordable electric car.
Tesla is progressing with the installation of new production lines for the upcoming Model 3 under the Project Highland initiative.
Tesla's upcoming investor day event on March 1, 2023, may provide more information about the refurbished electric sedan.
MORE STORIES