Ford Drops Big Electric SUVs After $5.5B Loss

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Ford CEO Jim Farley admits large electric SUVs face tough economic challenges due to battery costs and customer demands.

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Large EVs struggle with basic tasks like towing, off-roading, and long trips, forcing Ford to rethink its electric strategy.

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Ford's electric division recorded losses of $4.7 billion in 2023, climbing to $5.1 billion in 2024, with $5.5 billion projected for this year.

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Ford scraps plans for a three-row electric SUV, shifting focus to Extended-Range Electric Vehicles that combine gas and electric power.

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These new Extended-Range vehicles promise 700 miles per tank, addressing range anxiety concerns in larger vehicles.

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Commercial fleet customers remain interested in large EVs, seeing advantages in total ownership costs and depot charging solutions.

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Ford's California team develops affordable electric options, including a Ranger-sized truck planned for 2027.

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Different vehicle sizes need different power solutions - smaller EVs for daily drives, hybrid tech for larger vehicles.

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