JLR’s Circular Seat Foam Cuts Emissions Equal to Charging 3,000 Phones

[{"selector":"#anim-d988fc47-abc8-4e02-9b28-496bcc56f3f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3e1e654-f77e-426f-91ca-65d9418f464b","keyframes":{"transform":["translate3d(-177.04918%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-482fb40f-f208-41fd-a304-5cfaa0984b99","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2841a88-e80b-406c-96dc-042e0687ee35","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e5593e2-ac44-4d25-830f-816c906d9217","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-255be47d-eebc-44c7-9e71-24c9567fe7a9","keyframes":{"opacity":[0,1]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15ec4fef-c577-40f1-bfff-520108c935bd","keyframes":{"transform":["translate3d(0px, 246.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Photo Source- Stephan Louis (Pexels) Photo Source- Stephan Louis (Pexels) JLR's breakthrough recycling process transforms old car seat foam into new luxury seating, slashing 44kg of CO2 emissions per seat - equivalent to charging 3,000 smartphones.

[{"selector":"#anim-ec074b55-f023-43ed-9630-6a1200e9f3ac","keyframes":{"opacity":[0,1]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3085388-e39e-41e6-bcdb-609c53b020b3","keyframes":{"transform":["translate3d(0px, 374.74634%, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ab30f3e-b0fa-4799-bfd9-395db0f08a26","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08c8a160-e03c-40cd-be12-0aca8054c1e2","keyframes":{"transform":["translate3d(0px, -97.94812%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a0f3915-f71d-4ee9-b38d-021b8b6f272c","keyframes":{"opacity":[0,1]},"delay":500,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f761e287-117c-4779-9c43-45f83e94d896","keyframes":{"transform":["translate3d(0px, 166.92208%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] How does JLR's Circularity Lab turn waste materials into premium vehicle components while maintaining strict quality standards? Photo Source- Carlo Obrien (Pexels)

[{"selector":"#anim-836f34ad-dc98-42e1-be02-a52279be3739","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89253c2c-aef6-45bf-af0b-ef35eec3b06f","keyframes":{"transform":["translate3d(-177.04918%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3114d355-62b5-449e-b92c-3bcffd1cf80b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60cdbbae-a905-4429-bdde-d58e6fa790f1","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e35a38f0-8538-43cf-ab7e-cd49397650b6","keyframes":{"opacity":[0,1]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a481f86a-3678-4308-9aa5-151085a2a2dc","keyframes":{"transform":["translate3d(0px, 246.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ffcb651d-2077-4ea8-a4c3-a1a99dc409ed","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Photo Source- cottonbro studio (Pexels) Photo Source- cottonbro studio (Pexels) The recycled seat foam, containing 20% closed-loop re-polyol content through Dow's RENUVA program, heads to production testing in early 2025.

[{"selector":"#anim-c942d266-0f30-4a35-a8ec-5a18c764f191","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2dde01e5-95a7-4600-9a3a-e656637317f3","keyframes":{"transform":["translate3d(0px, -97.94812%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-adbf6d5e-f326-48c5-b926-21c00c7db62d","keyframes":{"opacity":[0,1]},"delay":500,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-600a668e-8ada-43d1-8254-7d378196da38","keyframes":{"transform":["translate3d(0px, 166.92208%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f89a6f62-00fa-45e0-a086-611e0578cf84","keyframes":{"opacity":[0,1]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7729a947-2227-4e80-bbe3-5e87b38e647e","keyframes":{"transform":["translate3d(0px, 374.74634%, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Partnership between JLR, Dow, and Adient creates first-ever closed-loop supply chain for automotive seat foam recycling. Photo Source- Mike Bird (Pexels)

[{"selector":"#anim-5791032a-aee3-4a50-b9a6-0fb824d2eeb7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9ad287a-8ec1-453f-9a94-256350f75651","keyframes":{"transform":["translate3d(-177.04918%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39878f71-422f-42d0-ae5d-23986e1573db","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9547405-2e44-47bd-98d1-8d0a8214f95f","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e63ac673-d11e-4be1-8f9d-d12812eec898","keyframes":{"opacity":[0,1]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c473bb4a-6599-457d-ae7d-4d4347d67acb","keyframes":{"transform":["translate3d(0px, 259.06461%, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37606997-b4ee-4b41-ace3-098bef061195","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Photo Source- Mike Bird (Pexels) Photo Source- Mike Bird (Pexels) What technological hurdles did scientists overcome to recycle previously landfill-bound polyurethane into luxury car seats?

[{"selector":"#anim-e882dba9-1aec-4c62-9708-9bee29ad14f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66267991-412e-4d48-bbe7-7990433c1055","keyframes":{"transform":["translate3d(0px, -97.94812%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-daa4ef24-4133-4dbf-9fb2-0ac296a595fb","keyframes":{"opacity":[0,1]},"delay":500,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebc7bec2-8e14-4394-99e5-034236780b39","keyframes":{"transform":["translate3d(0px, 168.07149%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a4371b9-ed69-41d6-b33d-4067287aff36","keyframes":{"opacity":[0,1]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa19faf2-3bab-4f3f-b2fb-6ee0aca9600b","keyframes":{"transform":["translate3d(0px, 374.74634%, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Front bumper redesign with fewer polymers projects annual savings of 177,500 kg CO2e and £560,000 per model line. Photo Source- Cars Down Under (CC BY-ND 2.0)

[{"selector":"#anim-f85574db-4c21-478e-84b5-4a2abb12eaa1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12a1eeca-bf2f-4cbb-a9ee-69e2326ff0e1","keyframes":{"transform":["translate3d(-177.04918%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0db3d20b-cc5a-42d6-8fc5-86f833cfad2d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fb5dc12-09f5-429b-b20a-31dae7741f75","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd663406-3f05-491b-a762-b2e1812df816","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d59d93aa-f37c-4208-8dce-f78a5618956c","keyframes":{"opacity":[0,1]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5eb40db4-918c-43d0-958c-22fcfdf7fbaf","keyframes":{"transform":["translate3d(0px, 259.06461%, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Chemical depolymerization process maintains superior comfort and quality standards while reducing environmental impact. Photo Source- Mike Bird (Pexels) Photo Source- Mike Bird (Pexels)

[{"selector":"#anim-745c0545-8d17-46d7-be46-9332c68b6d43","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-063b5af7-5e09-4c88-a748-c6a48934c0f7","keyframes":{"transform":["translate3d(0px, -97.94812%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-451f0bcd-8bfc-4ebe-9ce7-9db3dc7d1ed5","keyframes":{"opacity":[0,1]},"delay":500,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71254cea-af63-45e7-b13f-2d4146b930e5","keyframes":{"transform":["translate3d(0px, 168.07149%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ce9b66b-597e-476e-8147-f8df8628e0d3","keyframes":{"opacity":[0,1]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca943473-0cd4-4fa7-a694-c480b63ee22b","keyframes":{"transform":["translate3d(0px, 374.74634%, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Cross-disciplinary teams tackle traditional vehicle design limitations to ensure component recyclability without compromising performance. Photo Source- Pxhere

[{"selector":"#anim-47c998a6-47fb-42dd-b254-8cfea71ea19a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9508df7-3f1b-4b66-bb55-7fc9daf04cc0","keyframes":{"transform":["translate3d(-177.04918%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d94083c-a386-4700-883e-8e906541878b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ee4f37c-0ddd-456c-a26f-908740b6faea","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00538dfb-a11e-4716-9dd3-43e67bc72530","keyframes":{"opacity":[0,1]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e616838d-006b-468a-938b-f6499ac185c2","keyframes":{"transform":["translate3d(0px, 246.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7666b21-f7df-42c2-abb7-30a530bc6a29","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Photo Source- NRMA Motoring and Services (CC BY 2.0) Photo Source- NRMA Motoring and Services (CC BY 2.0) Can JLR's award-winning closed-loop aluminum innovation pave the way for more sustainable automotive manufacturing?

[{"selector":"#anim-d3dd800f-efce-4580-b3f8-5f156be27975","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cf7cdc12-2555-41db-8bd4-69c4af4a1885","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-849f4549-fcf4-44ed-a7f4-bcc7750598e3","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-e5476baa-3683-4c88-8cab-1e1d12206ecb","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more

JLR’s Circular Seat Foam Cuts Emissions Equal to Charging 3,000 Phones

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